As merchants switch their sales to e-commerce, online marketplaces for handmade goods, like Etsy and ArtFire, make it extremely easy for artisans who can produce a steady supply of quality handmade products, such as crocheted blankets or unique painted glassware. If you have a unique craft, this is a good way to earn income while you're at home, doing what you love.
To get your e-commerce business up and running, all you need is a web hosting service with an integrated shopping cart feature or e-commerce software. To simplify the shipping process, you can work with vendors to ship products to customers on your behalf. This can reduce the amount of inventory you need to keep onsite. [Related: A Small Business Guide to E-Commerce Shipping]
There are a lot of items that can be purchased very inexpensively at garage sales or thrift stores and sold for higher prices elsewhere. A few years ago I discovered that I could purchase good hardcover books at my local thrift shop for $1 or less. I realized that some of them could be sold on Amazon.com for $15-$20, which turns out to be a pretty decent profit.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
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